KCS Advanced Search Engine Optimization
Improve Your Website Footprint
These are tried and true techniques that will increase your websites' visibility on the World Wide Web.
Search Engines are match-makers. They look for the most relevant match to a users' search. In the process, they will also rank your sites' importance.
Importance is gauged by many factors. For example:
- How well do your websites' keywords match up with the page content?
- How many other sites link to yours, and how important are they?
- How many searchers actually select your site from the results?
Relevant keywords are vital to getting higher rankings and good organic search results. Organic results are the relevant matches returned by the engine that are not sponsored or paid for. Research proves that 60%-70% of searchers select organic results as opposed to paid placement.
KCS can improve your organic search returns by using the following:
- Research and incorporate relevant keywords with high match potential. KCS can access tools to investigate how keywords perform and, who uses them.
- Add keywords to the page titles, page descriptions, page content and page file names (as appropriate).
- Register your company with Google Local and Yahoo Local (when possible). This will include submitting the new keywords and descriptions.
- Generate and submit Google sitemap.xml to improve Search Engines' ability to map (index) your entire site.
- Provide citation link information (backward linking to your site).
- Add ALT attribute to image files as appropriate (this adds more keyword exposure).
- Incorporate keyword 'bolding' as appropriate (makes words more visible and important to spiders that crawl the internet).
- Convert captions to Header tags as appropriate (this also makes words more visible and important to spiders that crawl the internet).
- Add footer navigation to all pages for sites with 'flash' navigation elements (spiders can only read - they can't click).
Search engines are somewhat unpredictable. Please be aware that it may take 90 days (or more) to have your site thoroughly indexed after the advanced optimization is complete. Each SE will produce different results too. Patience is important because results are not immediate.
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